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Released 2 February 2010
Online Community to Help Target Give $1 Million to Select
Charities
MINNEAPOLIS (February 1, 2010) - Target, which gives $3 million a week to
support education, the arts, social services and volunteerism nationwide, today
invites the online community and its more than 725,000 fans on Facebook® to
participate in Super Love Sender, a two-week-long giving campaign on its
Facebook Page (facebook.com/Target). The campaign, which runs from January 31
through February 14, 2010, combines football and love just in time for Super
Bowl XLIV and Valentine's Day, and allows participants to choose how five
national charities will receive a portion of $1 million from Target to fund
educational programming. The five charities are:
- Kids In Need Foundation
- St. Jude Children's Research
Hospital®
- The Salvation Army
- United Through Reading®
Military Program
- United Way
Through Super Love Sender, everyone can upload a personal photo and
customize one of three quirky Valentine's Day, football-inspired video cards to
send to friends and family in support of the select charities. Every time a
video card is sent, the guest-chosen charity will receive one vote.
The total
percentage of votes will correlate to the charities' portion of the $1 million
received in a one-time donation from Target.
"At Target, we continually
look for unique ways to interact with our guests and provide them with the
opportunity to participate in our charitable giving," said Laysha Ward,
president, community relations, Target. "We designed Super Love Sender to be a
fun, interactive and viral giving campaign that has the power to positively
impact the educational programming of these five deserving charities."
Funds raised through the Super Love Sender campaign will support the five
charities' educational programs
The Salvation Army will use funds to support the educational enrichment of
children and families during the back-to-school timeframe. The United Through
Reading Military Program will use funds to help deployed military men and women
stay connected to their families by sending DVDs of themselves reading books to
their children and families back home. And the United Way will use funds to
help children enter school ready to learn, read proficiently by 4th grade and
graduate on time.